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For numbers to be useful in marketing, they must be related to goals and must be understood in the context of the underlying business. Here are three examples from companies who have a numbers story to tell. Read More

I am now on a blog break and I will have some kind of vacation during July. What will I do during the summer? I will read plenty of books and listen to podcasts on social media and business networking. Talking about books, I look forward to read Business Networking and Sex (not what you think) by I Read More

After the explosion of mobile devices, and how much activity is directed towards local search, 2/3rds of small businesses continue to avoid SEO and social media campaigns. This is a dangerous signal. Read More

I've always been a staunch proponent of inbound marketing - in particular, I think creating genuinely useful, highly-relevant, SEO enhanced content can, in the long run, benefit pretty much any type of online endeavor you can imagine. Read More

There is nowhere to hide on the internet and everything is becoming more and more trackable. For the most part everything is measurable now so you can easily see what is working for you online and what isn’t – allowing you to make valuable changes. Even the old argument about social media not havin Read More

Did you know that 80% of all trade show sales leads are never followed up on. Did you also know that 80% of all leads are not ready to buy and that 80% of leads don't purchase until after the 5th contact. Read More

Get 6 tips on how your business can effectively use LinkedIn to connect with peers, potential future employees and new prospects. Read More

The good and bad of running and managing a multi-authors blog based on my personal experience, it's the pleasure of blogging together Read More

A trust seal is a type of validation for an online site that is provided as a service from a third-party business. There are a number of current popular providers that offer trust seal services that range from bonding transactions to services that may aim to prevent hacking or identity theft, scan Read More