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Many PR agencies do the old retainer model and offer a “best efforts” guarantee. That could cost thousands of dollars with very little retainer. There is another option, pay-for-performance PR, where your media is guaranteed. Read on. Read More

Nick Stamoulis of Brick Marketing ( http://www.brickmarketing.com) has 4 tips to make the most of your content marketing strategy. One of the most important things to remember to maintain your brand is to keep your messaging similar. Read More

When an executive grapples with social media marketing, he or she might feel a lot like I do when taking my car to the mechanic. There’s a lot I don’t know; there’s a lot I don’t want to know. I’m not sure of the accuracy of what I’m being told, and I question the motives of the person who’s tellin Read More

Insight marketing is going to be the next big thing. By leveraging social media along with your specific knowledge of an industry or niche, it is possible to provide insight into the future of that niche and establish yourself and your business as a visionary and market leader. Here's how... Read More

Online presentation sites are a great way to promote your website or blog. Here is a how to on using presentations sites to drive website traffic. Read More

On nearly every web site, there is the ubiquitous Contact Us button. What should you find there? Eight key elements to add to your contact us page. Read More

Great photography helps tell the story of your brand, but poor photos detracts from your professional image. 10 Tips for enhancing your web site with photos. Read More

Google has admitted that website speed is a contributing factor to how well a site ranks according to their search algorithm. While page load time may be not as important as page relevance, it is still something that all site owners and web developers have to take into account when optimizing thei Read More

The Internet is not a static thing. With billions of pages already published and more being created every day, there is more available content that could possibly be consumed in a lifetime (or even several lifetimes). User behavior changes over time as well; mobile search has exploded, social netwo Read More