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how do we keep making those content-driven email relationships better and more profitable for all involved, marketers and customers alike?

To answer that question, we teamed up with the Sherpa researchers on their annual survey, and the result was a new ebook and email series that explores five Read More

When you need a car at an airport, Ace Rent a Car might not be the first car rental company that comes to mind. But it might be soon, because Ace just dethroned mighty Enterprise and won the #1 customer satisfaction spot in a J.D. Power customer satisfaction survey.
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A week ago, blood was spilled on the floor of the Internet. Last week’s surprise purge of some of the most active users at BlogEngage has brought to the forefront the long-simmering controversy of how social websites decide to delete people’s accounts. Here is the current policy on how Zoomit Canad Read More

Keyword research is one of the most important steps in building a successful SEO campaign. The keywords you choose will ultimately determine what searches your site will rank for and who find and visits your site. When you think about all the keywords and related search phrases you could potentiall Read More

Potential customers and clients visit a B2B website for more information. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the business. It’s very rarely a snap decision and the sales cycle is Read More

Since the B2B business cycle can much longer than the average B2C business cycle, you can’t truly measure the success of your SEO until your business cycle has come to a full close. That’s why it is so important for B2B companies to start their SEO off on the right foot! If you missed the mark with Read More

Sales presentations need to be targeted, concise, and strategic in closing. Follow these tips for a more effective sales presentation. Read More

Fans of WordPress, the giant blogging platform, can officially rejoice. The 3.3 version, also known as “Sonny,” was released on Monday.
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I have been reading the book Visual Marketing by David Langton and Anita Campbell, and came across the example of cartoons to market CaseCentral. That got me thinking about the use of cartoons in marketing. Big brands have used them successfully, but small businesses can use cartoons too. Read More