If you need effective advertising copy, you’re probably thinking of hiring a professional writer. Yet Barry Feldman, a top advertising copywriter, offers different advice in a recent blog post. Here’s his copywriting tip, which I think is worth taking to heart.
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We all know consumers are using smartphones, tablets and desktop/laptop computers to shop. But new research from Google and Ipsos shows that consumers are using the different devices for different things, and at different stages in the purchasing process.
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At HATHWAY, it’s no secret that we are mildly obsessed with infographics. We could spend hours scanning the web looking for the best infographics. In fact, I even had to exercise some self-control when researching for this blog. Read More
I decided to give David Milch a third chance by watching his latest HBO series Luck which provides an inside look at the horse racing business.

In last night’s episode, the is a memorable scene involving the show’s most interesting character, the shady tycoon Ace Bernstein played brilliantly by Read More
Increasing engagement on facebook page is actually easy if you know these simple tricks. Follow the trend, add a call to action and crowdsource.

It is important to increase engagement if you want to increase your edge rank on Facebook. Read More
People have different personalities when buying things, people shop differently some choose to shop online, some though a catalogue, phone or personally.

So if you are only using one modality to sell to your customers your missing out on selling to 99% Read More
Think you're working with a good SEO content writer? If you are, they'll be happy to do these 3 things for you! Read More
In most cases, just opening the doors to your home based business will not bring enough customers and revenue to allow you to stay in business. You must have a marketing plan... Read More
A review of Post Planner, a handy Facebook app that lets you schedule posts in advance with some pretty nifty features. Read More
Lets Talk Hotels. TalkHotels Social Network for Hospitality Professionals Now On iPhone. Meet other professional Hoteliers Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!