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Contests are an excellent way to promote your brand and increase your social following. Unfortunately, creating and running a contest yourself can be headache-inducing and, depending on how you run it, could even be against the rules of a particular social platform. Instead of going through the tro Read More

I came across a question on Quora the other day that reflects a misconception that some social media marketers still have regarding Facebook fans: Is one gender of Facebook users worth more than the other? Let’s see if we can answer this question once and for all. Read More

You feel on top of everything when, at the end of the brainstorming session, you look at the list of amazing ideas you have got. It is also a good practice to brainstorm not only for ideas but also to increase your brain’s ability to get more perspectives around a narrow point. It is in general goo Read More

Landing pages are made with the purpose of making the page visitors perform a specific action that gets them into the sales funnel. The action can vary from downloading information to completing contact forms to making actual purchases. Regardless of the desired type of engagement, landing pages pl Read More

After a long, drab spell of winter, we welcome spring with excitement and a craving for colors. Rainbows overtake shop windows, grocery stores, boutiques and other retail locations. And it is no surprise that the ads for the season are just as vibrant, with a wide variety of advertisers building on Read More

It is essential to a business’s success to have an online presence outside of just your company website. Marketing campaigns are much bigger than just TV and newspaper ads. Facebook and Twitter are a necessity for your online presence and general online reputation of your company. There are an ever Read More

Blogging is fun! In fact if you’re anything like me (I like being my own boss) I’m sure you’ll instantly fall in love with the idea of becoming a full-time blogger after reading this article. However, truth be told, blogging is not for everyone. It has it’s own share of challenges and one has to be Read More

Bounce rates are one of the most watched figures by small business owners. This post gives vital questions to ask to know why your visitors are leaving your site without converting into customers. Read More

Speech and Body Language in Sales: Author David Rich goes over his thoughts on Speech and Body Language in Sales. Read More