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The ultimate goal for most bloggers is to generate traffic, especially search engine traffic. But there are other more reliable ways to get traffic other than just doing SEO and waiting for Google. Here's my eBook with tips on how to drive 100 blog visits per day, without Google. Read More

Not sure how to implement an integrated PESO strategy that includes the four media types? Here's a look at the Arment Dietrich team's process for success Read More

The rapid march of technology in our times is truly remarkable, and shows no sign of abetting. Smart phones exemplify this trend: over the past decade they have become as ubiquitous as credit cards—even the majority of schoolchildren in our society seem to own one. In fact, the presence of smart ph Read More

In addition to integrity and resoluteness in decision-making, great leaders often possess an intangible knack for mobilizing people of disparate backgrounds, personalities, and values toward common goals—maximizing the potential of the team. How do they do it?
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There's a new trend--the proliferation of "ban-the-box" laws, whereby multiple states and local governments have passed legislation requiring that employers remove questions pertaining to previous arrests or convictions from employment applications. Read More

In order to create great content, you must have great ideas. One of the best options to influence great blog content is through the use of social feeds. Read More

In the end, great visibility and traffic won’t get you very far if you’re not earning the revenue you need to keep you going. Unfortunately, too many companies focus on traffic and simply assume this will mean revenue. Read More

“People are strange: They are constantly angered by trivial things, but on a major matter like totally wasting their lives, they hardly seem to notice.”
- Charles Bukowski

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Learn the most effective way to measure your goals. We will also go into weekly planning, weekly recaps and why both are extremely important. Read More