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This is a new field undertaken by marketers and advertisers that studies consumers’ sensorimotor, cognitive and affective response to marketing stimuli. Read More

10 of the freakiest advertisements ranging from text driving, domestic violence to smoking. Some are gruesome but gets the message across. Read More

There’s not a whole lot of point speaking to people who don’t want to speak to you. If you are involved in advertising in daily newspapers, general interest publications, direct mail to diverse mailing lists or even billboards, you are probably wasting a good percentage of your advertising dollar. Unless you’re overall goal is awareness, then this is a luxury best avoided. Read More

Getting noticed in a busy street or crowded hallway isn’t easy, but the reward of reaching millions of consumers has possessed marketers to come up with some amazing and ridiculous outdoor advertisements. Today’s post looks at 11 of the most creative outdoor ads around the world (according to us). Read More

In 2010 there will be a lot of things for small business owners to think about, not the least of which is marketing. Traditional marketing tactics don’t have the same impact anymore and it is time to try something new – online advertising. More than 80 percent of consumers are now searching online for local services and it is crucial for the small business owner to be where the consumers are. Tha Read More

Before we begin, let’s take a look at the difference between Public Relations, Advertising and Sponsored conversation. Read More

Even though the rough economy has hit the trade show business, many companies still rely on such gatherings to drum up business. For the Marion Group, the challenge is creating something unique in a decades-old industry. The small business creates trade show displays and, among other advertising offerings, brochures and newsletters. It also does digital marketing. Read More

It seems like no matter what consumers need these days, they have more than enough choices of where to go to obtain it. This is great news for the consumers of the world, but for small business owners it can be a nightmare when you suddenly realize that you're competing with the entire world once internet sales are considered. Read More

Many small businesses don't pay attention to effective business marketing. Sixty percent of start up businesses neglect marketing costs in their business plan. Read More