There’s not a whole lot of point speaking to people who don’t want to speak to you. If you are involved in advertising in daily newspapers, general interest publications, direct mail to diverse mailing lists or even billboards, you are probably wasting a good percentage of your advertising dollar. Unless you’re overall goal is awareness, then this is a luxury best avoided.
Got A Niche? Scratch It!
Posted by ThomasPickering under AdvertisingFrom http://www.smallbusinessbranding.com 5222 days ago
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