Published small business news | BizSugar

Eight Steps to More Effective Welcome E-mails - http://www.targetmarketingmag.com

Posted by blueenergy under Online Marketing
From http://www.targetmarketingmag.com 5949 days ago
Made Hot by: on February 7, 2008 5:18 am

Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients' prior experiences with your e-mail efforts. 51.2% of survey respondents indicated prior value influences their decisions to open e-mail. What's more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock Read More

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Google allows marketers to bid demographically

Posted by ArmadaIG under Online Marketing
From http://www.bizreport.com 5953 days ago
Made Hot by: on February 7, 2008 12:30 am

A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender. Read More

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How to Eliminate “Salesman Voice”.

Posted by ArmadaIG under Sales
From http://blogs.bnet.com 5947 days ago
Made Hot by: on February 7, 2008 12:26 am

Here's a quick tip that can really increase your ability to move a sale forward, especially if you're new to selling. Many jobs have a characteristic “voice” — a way of speaking (tonality, rhythm, vocabulary, tempo) that identifies the speaker as a member of that profession. One of the easiest ways to spot a newbie salesperson is that they've got Read More

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Test: mornings may be best for email marketing

Posted by JohnH under Online Marketing
From http://www.bizreport.com 5949 days ago
Made Hot by: on February 6, 2008 10:34 pm

Recently marketers tested the timing of email messages and found some interesting results. They found that emails sent in the morning performed nearly 10% better than emails sent in the afternoons. Read More

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Can you be sued for what your customers say about the competition?

Posted by blueenergy under Advertising
From http://www.nytimes.com 5948 days ago
Made Hot by: on February 6, 2008 1:22 am

Quiznos invited the public to submit homemade commercials in a contest intended to attack a top rival, Subway. The contest rules made it clear that the videos should depict Quiznos sandwiches as “superior” to Subway's. Subway promptly sued Quiznos and iFilm, saying that many of the homemade videos made false claims and depicted its brand in a dero Read More

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Peer-to-peer lending gaining steam

Posted by JohnH under Raising Capital
From http://www.newsobserver.com 5948 days ago
Made Hot by: on February 6, 2008 1:21 am

Make way for peer-to-peer lending - where anyone with Web access can be a banker and small business owners are finding a new way to raise cash. The industry is still in its infancy, but has been catching fire as major players enter the market. The UK's Zopa - considered the grand-daddy of the niche - launched its U.S. operations in December, Cali Read More

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Recession-Proof Your Business

Posted by LeeAdams under Strategy
From http://www.businessweek.com 5952 days ago
Made Hot by: on February 5, 2008 7:03 am

What's a small business owner to do if the current economic climate extends through 2008? Business consultants are busy weighing in on this question, so we rounded up some of their advice. Read More

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How to Win in Negotiation: 4 Key Steps to Help You Prepare — The Negotiation Guru

Posted by jensthang under Strategy
From http://www.thenegotiationguru.com 5952 days ago
Made Hot by: on February 4, 2008 8:05 pm

Useful tips and strategies for winning in negotiation. Key steps to help improve your preparation for negotiation. Read More

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Deliver a Presentation like Steve Jobs

Posted by Becky under Self-Development
From http://www.businessweek.com 5954 days ago
Made Hot by: on February 4, 2008 5:08 pm

When Apple CEO Steve Jobs kicked off this year's Macworld Conference & Expo, he once again raised the bar on presentation skills. While most presenters simply convey information, Jobs also inspires. He sells the steak and the sizzle at the same time, as one reader commented a few years ago. I analyzed his latest presentation and extracted the Read More

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Tony Robbins motivates you in 20 minutes: TEDTalks

Posted by JohnH under Self-Development
From http://www.youtube.com 5953 days ago
Made Hot by: on February 1, 2008 6:06 am

Tony Robbins talks about how to unlock your true potential by asking what motivates you to succeed. A fast-paced, mind-expanding, motivating TEDTalk for high achievers and those who wish to be. Read More