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States trying to claim unclaimed Gift-Card Cash - http://www.businessweek.com

Posted by LeeAdams under Legal
From http://www.businessweek.com 5952 days ago
Made Hot by: on February 8, 2008 8:22 pm

TowerGroup estimates that of the $97 billion worth of plastic gift cards purchased in 2007, nearly $8 billion has gone unused. Just what happens to that pile of cash has become a matter of some controversy. A lot of states—roughly half—claim that at least part of the unspent balances should go to them under their unclaimed-property laws. Other sta Read More

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Hacked: It Could Never Happen to My Site (Famous Last Words)

Posted by ksmith under Technology
From http://www.smallbiztrends.com 5945 days ago
Made Hot by: klenronald on February 8, 2008 6:33 pm

With the millions of websites out there, you think you're safe. You think the statistics are in your favor. That your website would never get hacked. Well, I'm here to tell you it CAN happen to you. The Small Business Trends website was hacked this past Christmas Eve. What happened is part of a larger and disturbing trend in which small-business Read More

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How to call to action on your website

Posted by JohnH under Online Marketing
From http://www.seosmarty.com 5945 days ago
Made Hot by: on February 8, 2008 3:56 am

This is probably the best analysis I've seen for creating an effective call to action for your website. According to Ann Smarty, "With calls to action everything is important: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that e Read More

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5 Marketing Lessons to Learn from Hank the Clydesdale Super Bowl Ad

Posted by Fenessy under Advertising
From http://contentmarketingtoday.com 5946 days ago
Made Hot by: on February 8, 2008 1:55 am

You don't necessarily need a big budget to tell a great story that your customers will remember.
Once again the Anheuser-Busch Clydesdale ad was the favorite ad in the 2008 Super Bowl. It outscored all the rest of their ads that were trying to strengthen the Bud Light brand against Miller Lite. What is it about Hank the Clydesdale and all of th Read More

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Should Congress Shut Down eBay?

Posted by suzyQ under Legal
From http://www.targetmarketingmag.com 5945 days ago
Made Hot by: on February 8, 2008 1:04 am

Last week I read the story of how the state of Pennsylvania wants to shut down the thriving eBay auction business of single mom Mary Jo Pletz, which enables her to stay home with her 6-month-old daughter Julia, who has a brain tumor. The Pennsylvania Secretary of State's reason: Mary Jo does not have an auctioneer's license. Having sold 10,000 ite Read More

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Unethical Tactics in Negotiation: How You Deal with Them

Posted by jensthang under Management
From http://www.thenegotiationguru.com 5947 days ago
Made Hot by: on February 8, 2008 12:56 am

Learn to deal with unethical tactics in negotiation such as lying and threats. Offer useful tactics and strategies Read More

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The Negotiation Guru Â» 4 Simple Habits to Power Up Your Negotiation

Posted by jensthang under Management
From http://www.thenegotiationguru.com 5950 days ago
Made Hot by: on February 7, 2008 10:46 pm

Here are 4 habits that all great negotiators have. Useful tips and strategies to help improve your negotiation. Read More

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Email and Domain Authentication Reaches Tipping Point in Key Industries

Posted by dobbie under Online Marketing
From http://www.marketingcharts.com 5947 days ago
Made Hot by: on February 7, 2008 6:48 pm

It's time for businesses of all sizes to adopt e-mail authentication if they want their emails to go through. Adoption of email and domain authentication - Sender ID (SIDF) and DomainKeys Identified Mail (DKIM) - has reached its tipping point, exceeding 50% in several key metrics. The top Fortune 500 and internet retailers that have adopted those Read More

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Does Google's Pagerank mean nothing?

Posted by JohnH under Online Marketing
From http://www.highrankings.com 5946 days ago
Made Hot by: on February 7, 2008 4:35 pm

Fretting over why you can't move your website's Google Pagerank beyond 3? Maybe it just fell from 5 to 0. The following forum discussion explains why you may be worrying for no good reason. Read More

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Raising Capital in an Economic Slowdown

Posted by JohnH under Raising Capital
From http://www.businessweek.com 5946 days ago
Made Hot by: on February 7, 2008 6:17 am

Raising capital is difficult under normal conditions, and a tight credit market and fears of an economic slowdown have made the challenge harder. Unproven early-stage companies could face a tough time finding funds from informal investors who are less willing to take risks in an unsteady economy. Firms looking for equity investments should expect Read More