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Creating user habits is key to just about every modern product. The Hook framework provides a rigorous, accessible, actionable framework for doing just that. Please consider having a look- I'd love to know what you think. Read More

Making your earned media an effective source of new traffic can sometimes be a difficult process to manage.

You have a great third party endorsement whether it be a positive review or great press coverage. But one earned media placement only goes as far as the immediate audience and it Read More

In a recent interview I did with SEO expert Eric Enge we started talking about the role content marketing plays in SEO. In my experience, without great content to propel your brand forward sooner or later your SEO campaign is bound to fall stagnant. Read More

The Franchise King, Joel Libava, writes about why it's so important to remember why you became a franchise business owner. Important read for all franchise owners! Read More

If you’re like most entrepreneurs, you already know how important networking is to the life of your business. But it’s not just about creating relationships with key individuals, other businesses, customers, and vendors. Your ability to foster and maintain these relationships is what will set you u Read More

Small businesses dominate the retail business. While big companies such as Wal-Mart, Nordstrom’s, Best Buy, Bloomingdale’s, and others fill the business headlines; about ninety-five percent of retailers in the United States only have one-store outlets. Read More

AdClarity helps you discover more about your competitors, also what your competitors can find out about Your business. Read More

The WSJ did a great book review last week blowing up the myths surrounding brainstorming and innovation – Inside the Box: A Proven System of Creativity for Breakthrough Results. The authors are professors at the University of Cincinnati and Hebrew University of Jerusalem. Read More

Make sure you monitor the progress of your business:

Good record keeping can show whether your business is improving, which items are selling and what changes are needed. Good record keeping can be the difference between failure and success. Read More