BizSugar.com › Online Marketing › The Importance of Differentiated Content

In a recent interview I did with SEO expert Eric Enge we started talking about the role content marketing plays in SEO. In my experience, without great content to propel your brand forward sooner or later your SEO campaign is bound to fall stagnant. After all, content is what fuels your social media campaigns; it earns links naturally, build your reputation and authority, increases your presence in the SERPs and so forth.