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Wondering how some brands manage to build a community of die-hard followers, how some companies are outperforming others, and what is the science behind the success of these companies.
Just two factors - relationship and time.
Successful brands work on totally different strategies than the other Read More

Are you looking to make more out of your Twitter posting schedule? Well the following post goes through how, when and what you should tweet as a marketer! Read More

Most people would call this your free opt in gift but, let's call an "ace an ace" and show you how to create an irresistible ethical bribe. The better your "bait" and the perceived value, the higher your conversion rates will be. Read More

A recent survey found 90 percent of women entrepreneurs are optimistic about the future. And 92 percent believe more women will be starting businesses of their own in 2014. So what makes them so optimistic? Well, 85 percent of women entrepreneurs say they have great faith in the power of social med Read More

Ever gone to the store and been so overwhelmed by all the product choices that you felt “decision paralysis,” that sensation where you can’t decide what to buy? Ironically, almost everything you buy or want to buy is actually controlled by only 10 corporations. Read More

Instagram is growing very quickly, and rightfully so. It is now serving content to over 150M monthly visitors every month, who press the like button a little bit over 1.2B times per day. I think it’s more than clear, your business does need to use Instagram, especially if you want it to grow and re Read More

Have an ebook, but not enough people opting in? Discover 6 ways to promote your ebook so that you get in front of the perfect audience and build your lead list with ease. Read More

The seven essential steps your b2b startup should use to create a successful marketing program. Get it right the first time! Read More

The fundamental premise of the book Strengths Based Leadership is: focusing on strengths generates better results than can be gained by addressing weaknesses. Read More