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||How to Earn Editorial Links through Email Outreach
The number of quality relevant links is one of the metrics Google uses as a ranking factor. There are so many legitimate ways of link building that works well, but you have to earn them now, instead of just buying them.. As Paddy Moogan said via Internet Sales Drive You should be ?focusing on building links that you won’t have to take down in 2014. ? Today, I want to contribute some of my link building methods and how to earn editorial links through email outreach. 1) Web Analysis for Link Opportunities I believe analyzing the website properly is the best way to find the real link building opportunities for it. You need to spend some time on every page, whichmay help you uncover some new ideas on what can be done to improve it. Let me explain When I start working on any website. I analyze the entire website and start listing the points of what can be done and what needs to be corrected. Recently, I was working on a client?s website and found they have been listing their engineers and consultants on it. Then I searched (Googled) all the engineers’ names individually and found where their work and names are featured on some .gov, .edu, and many other high authority websites. I began sending emails to the web owners who were promoting their work and their names with ?brand name? but who were not linking to the client’s website. It got me a lot of high quality editorial links. Bonus tip: Link building is not hard, but it does take time now. You need to find the opportunities around your brand. There could be some engineers, doctors, or reporters who are featured in magazines, videos, speakers profiles, and event pages but where there is no website link. Find the opportunities and get the trusted authority links. 2) Infographics of Others Cool Stuff Content marketing is a must have to run a successful SEO campaign. You would agree with me that content marketing takes time, and building quality material consistently is hard. So, I sometimes use content by other people to build my infographics, which give me great success. Let me explain There is a lot of cool stuff published on the Internet (almost daily), and creating infographics for their stuff not only makes a cool infographic for your website that you can use with a blog post, but it also brings you a link from the author/publisher. By telling them about the infographic and asking them to put the link at end of the post you may get a link (for viewing the visualized version of content). It requires a little digging of some social networking and news websites, friends’ circles and groups to find the content that you want to share, pass love to it, and content that is complete, detailed, and authentic. It could be a research, survey results, or case study that could be converted into an excellent infographic. For example: Moz published a Read More
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