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Use social media for your business but worried it'll take over your life if you join every social network out there? In this video you'll learn 4 simple steps you can start using right away to make sure you use social media the right way to eliminate overwhelm. Read More

Ten contributors from across the world share their experiences using images in their content marketing, answering the following questions:

Where do you get photos for your content?
How do you choose / adopt / fit them into it?
What social media is the most effective for you in terms of visual Read More

Read on to learn more about these experts and what they have to say about keeping workers happy without bumping their pay grade. Read More

he New Year is a challenging time for all small businesses as we reflect back on the previous year and plan for the future. At Wasp Barcode, we continue to hear from our small business partners that industry-wide metrics, specific to small and medium sized business, are difficult to find and are n Read More

In Southern California, where I live, we are car dependent. So it’s no wonder we’re surrounded by numerous drive thru restaurants—mostly serving up burgers, chicken or tacos.

But as Americans have gotten busier and more time-challenged, we’re all looking for convenience (and choice) from restaur Read More

When writing an online survey, you want it to be long enough to get the information you need. But if it’s too long, you could dissuade people from taking the survey in the first place. For those reasons, the length of your survey needs to be planned out very carefully. Read More

If you could pick one thing to improve in your small business marketing, what would it be? This short post will get your wheels churning. Read More

Putting time and effort into a social media campaign can actually cost quite a bit of money when all is said and done. Here are three major costs associated with social media and whether or not they’re worth the funds. Read More

This is the summary of a much longer email that I received last week. Come to think of it – it’s a pretty good representation of the kinds of emails I get regularly. - See more at: http://diymarketers.com/creative-offline-marketing-trends-tips-retailers-2015/#sthash.IINRFWTY.dpuf Read More