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The Small Biz Express podcast:

Social media… it is NOT just for your business. In an age of information and CEO celebrity-hood, customers want to know a little something about the owner of your company (RE: you). It doesn’t matter if you’re an offline owner, an online owner, or an aspiring own Read More

Twitter releases a study that shows high interaction and engagement for brand releated tweets. The study was done in partnership with partnership with The Advertising Research Foundation, FOX and DB5 Read More

To show you how you can reduce the number of options on your site, quicksprout decided to create an infographic that breaks down different strategies that will help you increase your conversion rate. Read More

To help you make the most of your time on Facebook and to help you avoid making mistakes many of us initially made, here are 7 things you should avoid doing in order to give your page the best opportunity for getting likes and engaging with your audience. Read More

The theory ois this. If you offer something for free, it will generate interest. And that will (eventually) turn into sales. But there's another way to look at it, Seth Godin explains. It could be that by giving your product or service away, you never really give customers a chance to evaluate the Read More

Google has been working on building Google Stars - a centralized and a broader bookmarking service. Aptly named Stars, the service will help you save your favorite web pages. Read More

In today’s world of branding, companies pay some attention to branding but they don’t quite seem to understand the power that it has to set your business apart from the competition. Read More

In this post, you're going to learn why social media might not be the problem and how you can identify what's not working for your business. Read More

By Sabina Stoiciu

Every business strives to become a brand in time. As this is not just something that happens overnight, the brand is built slowly, constantly and through various ways. Elements like written materials, online communication channels, and promotional objects can contribute to buil Read More