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Kickstarter may have hit a recent rough patch, but their response is a case study in crisis communications done right. Here's what you can learn. Read More

How do you feel when it's time to give your 60-second commercial? If you’re like most people, you hate doing these introductions – even though you’re really good at what you do! Today I’m going to help you get over that, so you can state your 60-second commercial and feel awesome doing it.
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I can bang away at a creative conundrum for hours at the keybord, but give me pen and paper and the answer will (usually) be in front of me within a few minutes. Here's why. Read More

In a perfect World, we’d all live forever, or at least get a two week’s notice before we have to check out but reality isn’t always that kind. Read More

I was reminded again last week of the power of Twitter when I attended a conference in Boston. There I met in person a couple of colleagues, whom I had known for a long time on Twitter, and we hit the ground running because we already knew each other. Read More

Google just rolled out brand new profile, page, and community badges along with an embeddable Follow button for your site that are designed to express and connect to your Google+ presence. Read More

As Joe Pulizzi emphasized in a recent article describing the 5 essentials involved in creating content perfection, success involves both the creation and curation of helpful, relevant content.

Yet, in our era of limited time and budget resources, how do you measure the quality of your day-to-day Read More

Infographics offer an opportunity to present complex information in a visual format that's fun and easy to understand. Because nearly any content can be made into an engaging inbound marketing infographic, they are becoming popular. Here are 9 tools to help you make that first infographic. Read More

What if there was a way that you could have dozens or even hundreds of people who are so anxious to read your latest post, they're willing to be notified as soon as you share it? There is. Read More