Brand Crisis Comms: This Is How You Do It Right

Brand Crisis Comms: This Is How You Do It Right Avatar Posted by mmangen under Success Stories
From 881 days ago
Made Hot by: LimeWood on July 1, 2013 7:53 pm
Kickstarter may have hit a recent rough patch, but their response is a case study in crisis communications done right. Here's what you can learn.


Written by HeatherStone
876 days ago

Hi Shelly. Mistakes are inevitable in any business, and, as you point out, the Internet has made it unwise to try to hide those errors. Especially the big ones. Transparency is the best policy. It's also best to remember that no solution will satisfy everyone. Thanks to Michelle Mangen for sharing this post with the BizSugar community!

Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Jonny Ross @jrconsultancy Helps Businesses Be Seen

Improved visibility seems to be a theme in Jonny Ross's evolving career. First, he ran businesses that helped others … More
Editor's Picks

It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?