Brand Crisis Comms: This Is How You Do It Right

Brand Crisis Comms: This Is How You Do It Right Avatar Posted by mmangen under Success Stories
From http://www.v3im.com 766 days ago
Made Hot by: LimeWood on July 1, 2013 7:53 pm
Kickstarter may have hit a recent rough patch, but their response is a case study in crisis communications done right. Here's what you can learn.



Comments


Written by HeatherStone
761 days ago

Hi Shelly. Mistakes are inevitable in any business, and, as you point out, the Internet has made it unwise to try to hide those errors. Especially the big ones. Transparency is the best policy. It's also best to remember that no solution will satisfy everyone. Thanks to Michelle Mangen for sharing this post with the BizSugar community!



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Shane Gibson @ShaneGibson Takes Social Marketing to a Global Audience

If you have any doubts about the power of social media as a global marketing tool, just talk to Shane Gibson. As … More
Editor's Picks

Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!