Brand Crisis Comms: This Is How You Do It Right

Brand Crisis Comms: This Is How You Do It Right Avatar Posted by mmangen under Success Stories
From http://www.v3im.com 1519 days ago
Made Hot by: LimeWood on July 1, 2013 7:53 pm
Kickstarter may have hit a recent rough patch, but their response is a case study in crisis communications done right. Here's what you can learn.





Comments


Written by HeatherStone
1514 days ago

Hi Shelly. Mistakes are inevitable in any business, and, as you point out, the Internet has made it unwise to try to hide those errors. Especially the big ones. Transparency is the best policy. It's also best to remember that no solution will satisfy everyone. Thanks to Michelle Mangen for sharing this post with the BizSugar community!



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Cate Costa @cate_costa Combines Passions for Entrepreneurship, Travel

If there's one thing Cate Costa loves as much as helping entrepreneurs, it's being on the move. Now, in her own … More
Editor's Picks


Share your small business tips with the community!
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?