Brand Crisis Comms: This Is How You Do It Right

Brand Crisis Comms: This Is How You Do It Right Avatar Posted by mmangen under Success Stories
From http://www.v3im.com 1459 days ago
Made Hot by: LimeWood on July 1, 2013 7:53 pm
Kickstarter may have hit a recent rough patch, but their response is a case study in crisis communications done right. Here's what you can learn.





Comments


Written by HeatherStone
1454 days ago

Hi Shelly. Mistakes are inevitable in any business, and, as you point out, the Internet has made it unwise to try to hide those errors. Especially the big ones. Transparency is the best policy. It's also best to remember that no solution will satisfy everyone. Thanks to Michelle Mangen for sharing this post with the BizSugar community!



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Dave Brock: Small is the New Big

The impact of small businesses can be huge, and no one understands this better than Dave Brock. Brock, … More
Editor's Picks


Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!