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Across the U.S. small businesses like coffee shops and drug stores struggle to compete with national chains like Starbucks and Duane Reade. They fight to stay afloat against the competition and many eventually go under, replaced by the very corporations that priced them out. Many of us are sad to s Read More

What's the point of a website if your readers don't do what you want them to ? This post shows you 7 ways you can get your readers to take action! Read More

By Gregg Schwartz

LinkedIn is often thought of as a place to update your resume and keep in touch with former colleagues, but many small business owners might not realize that LinkedIn can often be an ideal place to obtain new sales leads. Whether you’re new to LinkedIn or are looking for ways t Read More

There is no asset more valuable to a company than its brand. Think twice before you threaten a blogger (especially when you caused the situation, in the first place). It may turn ugly. Read More

You will be in the most favorable position for determining what your business is actually worth if you create a venture that can function well without you, that is, run on autopilot. This is the case whether your business is a start-up, or you have been in operation for several years. Read More

Taking your business online does not stop with mere online selling. Since online marketing can be easily measured, it is important that you also set up some web analytics that can show you your customer conversion. Read More

Content marketing became so important, it brings amazing results if done correctly.

Check out these four types of content that will help you to kick start your content marketing plan. Read More

A little over a year ago, Coca-Cola decided to revamp its website to become a major content source where people could get information and news from blog posts, videos and more. The rise of content marketing inspired the company to shift focus and create the new Coca-Cola Journey website. Read More

In the world of search when you can align organic with paid successfully a whole new level of traffic can be reached with efficiency. Let’s face it you spend all that time researching one or the other for keywords and then set off to produce some great content. Aligning your forces may be easier th Read More