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87% of online marketers are using video content. Are you?

There are a ton of benefits to having videos on your landing pages.

For starters, videos are an easy type of content for your potential leads to consume (and retain), plus most people actually want a video to explain the product/servic Read More

Slacking on your Mother's Day marketing? Don't worry; we've got a last-minute guide that'll make it easy for you to cash in on this profitable holiday! Read More

Two years ago, I created a presentation on content curation for a private social media class that I then shared on this blog. After looking at it the other day, I realized that an update was sorely needed. The design was also a little wanting. Read More

Marketing is becoming more and more complicated, which in a world where social media is everything might sound counter-intuitive. Why? Google+ Changes Influency Read More

When you've finished shooting a video for your small business, you need to decide where to upload it. Here is some comparison between youtube and vimeo for small business owners to consider. Read More

The big players like TripAdvisor, Google, Twitter and Facebook at the beginning of 2014 advised the hotel marketers to shift most of their promotional budget to mobile marketing. They have also suggested using social networks to engage the guests before, during and after their trips. Read More

Did you know that you can use a daily deal promotion website to increase your business leads? Sure, you may offer your products and services at a slightly lower rate at these sites but it is all worth the effort if you know how to up-sell them. Read More

Landing page is your first point of contact with customers, where you make your first impression. In a time when consumers are inundated with options and alternative products, an optimized landing page is of immense importance and can help get your message across and dramatically increase traffic a Read More

Content marketing is nothing new. Neither are the basic elements most content creators have to deal with. These are basically things like graphics, photos, video and of course, copy. But as Ryan Ernst, Director of Communications at The Connor Group, explains, it's the way you use these elements tha Read More