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nfluencer marketing is typically a public relations tactic employed and executed by agencies with big budgets on behalf of their clients. However, as small businesses seek out cost-effective ways to reach a new audience, engaging online local influencers is a tactic worth considering. Read More

What’s one must-read book for honing your sales skills?

Whether you think you’re in “sales” or not, all entrepreneurs are selling something – even if it’s “just” an idea – and Robert B. Cialdini’s “Influence: The Psychology of Persuasion” is a great resource for learning how people think and mak Read More

You might note that the title of this section doesn’t mention becoming a better writer. Here’s what I know – if you become a more productive writer, if you start to see the benefit of consistently sharing your ideas through your writing, you’ll become a better writer.

So, first let’s work on mak Read More

Would our cost be lower if we set up a company health-care plan under Obamacare or had him join a health-care exchange? You might have similar questions as a small business owner. See these and their responses... Read More

Would you be willing to pay someone a lot of money to find you a job. It's a great question, I know. But, would you? If you've been out of work for a long time, the idea may start to sound attractive. Read why. Read More

Green plants, for example, are shown to boost patience and enthusiasm for work while reducing frustrations, according to one study. Try out these four creative ways to incorporate elements of the outdoors into your work space. Read More

As your business grows, you need real space and you'd like to not have to spend everything you've saved getting it set up and running. Here is how to do that. Read More

Here's a post on entrepreneurship to make you smile. Inc.com shares this tongue-in-cheek slideshow about super villains who could also be considered entrepreneurs. They include Norman Osborn alias the Green Goblin from Spiderman, Lex Luthor from Superman, Wilson Fisk, alias Kingpin, and more. While Read More

From full-time moms and homemakers, to corporate CEOs, everybody needs the benefits that come from creative problem solving. Here are four tips that can help develop those creative problem-solving muscles. Read More