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When managing small scale marketing campaigns, people can make use of tools such as AdWords. This can effectively help them in controlling one or two campaigns. However, those who want to manage a number of campaigns should opt for a more affordable and practical strategy. Read More

Creating an effective call to action is an important part of any web design. This article addresses how websites can create great call to actions and get visitors to convert! Read More

Valentine’s Day is around the corner and is a great opportunity for retailers. Rated as one of the major spending holidays for U.S. consumers, people of all ages and communities participate in the tradition of expressing their love (and spending their dollars). Retailers from a wide variety of cate Read More

You've probably read the articles on the successful repositioning of Subway using Jared - which supposedly brought huge success to the business.

Bollocks!

This article breaks down Subways success and shows the 8 key ingredients required for any business (and it has nothing at all to do with J Read More

Sorry, marketers, today's consumers are wise to your tricks: the Photoshopped images, the inflated claims, the skewed portrayals of both men and women. Read More

As AdBrite, a known Google AdSense Alternative, comes to an end, I take a look at just a few other viable alternatives to Google that many can use to generate income. Read More

Know the 3 wise monkeys? See no evil - Speak no evil - Hear no evil. This article explores how the 3 wise monkeys are a good test for your business communication. Read More

Just recently I have tried out Facebook ads. I was thinking of ways how to promote our self-improvement business, we had a little bit of money and I decided to go for Facebook ads. We already have a pretty neat Facebook fanpage which you can find right here: https://www.facebook.com/Goalzila and th Read More

Here are some of the best Google Adsense Alternatives you can try to monetize your website without using Google Adsense, and I’ll tell you how they work and why you should consider them. Read More