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Social Media has become a massively important part of people’s lives across the globe. Boosted by the growth of the Smartphone, users’ have become more and more focused on individual moments, which they can share. Sharing, posting and chatting with friends has become an almost constant activity as Read More

The beauty of having bad employees is that it points out a problem.
Right? When you see a problem, you have 2 options. Whine about it or address it. As I always say, there are only 2 kinds of retailers – whiners and winners. You are a winner…so let’s address the problem, shall we? Read More

Videos are an effective and engaging means for marketing and branding your company. Often times when you search online you’ll find an abundance of videos on any practically any subject. However, with these abundance of videos creates competition between companies. This means you need your videos to Read More

In 2013, marketers dropped a record $42.8 billion on internet advertising according to the trade group Interactive Advertising Bureau. To put that into perspective, during the same year, only about $40 billion was spent on broadcast television ads. But here’s the kicker: an estimated 36% of the bil Read More

Facebook is the way to go for paid traffic these days. Traffic from Facebook can drive insane returns on investment, because you can laser target the people you want to advertise to. Facebook has an option called custom audiences, where you can upload lists of people who you want to advertise to an Read More

In Wishpond’s inaugural weekly podcast, online advertising experts James Scherer and Krista Bunskoek go head to head, debating the targeting options, and benefits, of Facebook Ads vs Google Adwords. Read More

Here are top digital marketing mistakes to strictly avoid in the highly competitive beauty industry. These will help you carve out your own space amid big players of the market. Read More