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Most small business operators who shy away from online marketing fear they can't afford it, says a Opus Research survey in which 25 percent of respondents said online advertising would break their budget. Additionally, 20 percent said they believe Internet marketing is too complex, and 15 percent said they don't think they have the manpower to h Read More

For many Boomers, retirement is an opportunity to start a business and become their own boss. 15 percent intend to work for themselves until they die, according to a new Ipsos Reid (Canada) study of Boomers who have either retired early to start their own business. Read More

Wow! This is the kind of customer service that they'll be mentioning in business books for years. You never know what can happen when you add a little human kindness to your "customer policies." Kudos to Zappos! Read More

When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don't have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions. Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything? Read More

Getting rid of the unprofitable, the time wasters, and the crazy-makers in your midst Read More

Are you making the most of your "welcome" emails to customers? The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of me Read More

A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media. The value of local media in advertising has been the subject of a study for the Newspaper Society's ongoing research project. It turns out that local media is a more trusted and re Read More

Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matt Read More

Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting on Read More

For most sales reps, rapport-building is easier in person than on the telephone. The reason is simple. In human-to-human communications, appearance (facial expressions, body language, semiotics) often communicates as much, or more, than the specific words that are spoken. That's why basic sales training always starts with how to dress, how to give Read More