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Think starting a business during an economic downturn is a bad idea? Maybe not, according to this story from The Economist. Though it focuses largely on IHOP's initial startup during tough economic times, there is also an interview with an expert and a survey of successful businesses that started during lean years. Read More

It's not breaking news that the citizens of the Internet love some humor. But the things that end up being the most humorous aren't necessarily tied to any one product or brand. So can you intentionally use humor to drive awareness and create affinity? A note on "viral" content -- Let's get something straight: viral is a result of othe Read More

As a manager, your prime responsibility is to get things done through people. Therefore, communication is your most vital management tool to be an effective leader. Read More

Recessions are the best time to take chances, make that leap, and truly reinvent your business. When times are good it is all too easy to keep doing what “works”. But when times get tight that's when businesses can dig deep to find long-lasting success. Read More

When Network World selected 9 technologies IT pros should master in 2009, two of them were microblogging platforms: Twitter and Yammer. While most people are familiar with Twitter, relatively few are acquainted with Yammer. While it isn't as sexy as Twitter, Yammer will fundamentally improve your company in the following 8 ways. Read More

Well, bootstrappers are really familiar with these terms — Start ups and scratch. Those who are not bootstrappers will really wonder how start up is related to scratch. Well, you must check out this7 Steps To Build A Startup From Scratch With No Money. from the Young Entrepreneur Blog. Read More

With all the economic turmoil in the last year, managing your financial life may seem like an overwhelming task. But with a few simple steps and some potentially tough decisions, you can have more “green” on your path to financial fitness. Read More

A lot of industries are fretting the worst. There are a lot of legitimate reasons to worry, but the biggest risk is letting our concerns distract us from the opportunity before us. Read more from Behance Founder Scott Belsky. The recession is a fantastic time to strengthen your business—and ultimately be more successful. However, to make use of t Read More

Word of mouth ideas. Read More

None of these schemes being advertised are in any way associated with Google, as mentioned previously on this site. The irony of it all is not only are these ads being served through Google AdSense, that if you Google the so-called opportunity, you'll see what other people have to say about it - and it ain't pretty. The other part of the irony i Read More