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These are all strategies anyone can use; all they require is time and imagination. Here are some tips to build your social media network. Read More

Content is king but only when the content you write and distribute speaks to the reader, not to the search engines. Learn why it's so crucial to make your content speak to people, not machines. Read More

For cash-strapped small business owners looking to keep their operating costs down, free software programs and services can be a real Godsend. But, there are some inherent dangers to relying solely on free platforms and services to run your business. Read More

Many small business owners hire SEO experts, website developers, and consultants to help them with online marketing. But, if you don’t know what to look for you can easily be taken for a ride and have little to nothing to show for all your investment of time and money. Here's how to avoid this. Read More

The brand new Sparkplugging Podcast is here at last! In this quick first episode you’re going to meet our first Round Table of Experts and learn what we’ll be discussing in this first season of the podcast. You’re going to feel like you’re hanging out with friends, because that’s what we are! Read More

 Facebook comments for WordPress allows you to put a Facebook comment box and a Facebook like box directly on your blog. Read More

You are probably already doing online marketing with social media, but I challenge you to NOT find this post useful.

I share useful resources connected to the two mayor social media networks in this article. Pure gold! Read More

It has now been 12 months since Facebook agreed to purchase photo-sharing social network Instagram for $1 billion (£656 million), more than double its estimated value at the time... Read More

You already know that conversations about business are happening online, all over the place. People can write reviews, comments, complaints, blog posts... Read More

The emergence of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “Open Leadership.” The mantra of open leadership is “Be Open, Be Transparent, and Be Authentic.” This is counter to the traditional business premise Read More