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A consumer looks at a pair of shoes at an online retailer. Later, that consumer looks up a word on an online dictionary site and... there's that exact pair of shoes, right there, in an ad. Is that consumer thinking, "Oh yeah, I like those shoes. I need to go back and order them, " or "What the what Read More

Google would have us believe that SEO happens naturally, simply by writing and sharing great content. Those of us who have spent anytime in the SEO trenches, battling for search rankings...we laugh at the notion of natural search optimization. Read More

It's not funny when your livelihood depends on search rankings and no matter how hard you try, you can't figure out what Google wants. When you try to do the "right thing" and follow Google's rules, you get nowhere. Even when you do start to see progress, a Penguin or Panda comes along and your sea Read More

If you see one film about what it takes to be a superstar at SEO sales, or sales of any kind for that matter, watch this one. It's a webinar actually, but still. This guy has some incredibly clever strategies for finding new SEO clients. Some of his ideas are old school but restyled for this centur Read More