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Looking for ways to motivate your employees to perform their best? Well, the answer is a little more complex than simply being a good motivational speaker. Let us explore further. Read More

Customer identification is crucial to the success of your business. In this article, we will discuss some of the best ways by which it will be possible to identify your potential customers. Read More

In the interview, we asked Joe Galvin, chief research officer at Vistage, about the key differences between high-growth organizations (those with sustained double-digit growth over a two year period) versus the flat to no-growth organizations; his answer: high growth companies tend to have dedicat Read More

How is The Facebook and Cambridge Analytica Data Breach Changing The Face of Digital Marketing in 2018 and what can you do about your campaigns?

Last month, the entire web and print media was abuzz with news of breach and betrayal. It all started when The New York Times and The Observer of Londo Read More

Building up your site's backlinks is not easy. It can be downright painful. But it's essential if you want to be seen. If you're going to do, it's a good idea to do it right or you'll face the consequences. Here's some insight. Read More

Having a properly optimized website is good for both users and search engines, which is why it should be an important part of your marketing strategy. Read More

You can’t make any business work if your customers can’t find you, or don’t even know what you offer. Thus I was surprised to read recently that 30 percent of small businesses don’t even have a web site. As an advisor to new entrepreneurs, I’m also surprised at how many potential business owners te Read More

Starting your own service business is an excellent option if you don't want to work a traditional job. Although most service businesses do work regular hours, when it's your business, you get to set those hours. You decide when to work and how to operate your business. You're the boss! Read More

Is pay-per-click (PPC) advertising dead? For some people who still use decades-old marketing tactics, it definitely is. In order to get online campaigns converting in 2018 and beyond, marketers need to be smart about how and what they choose to market. Read More

Fonts. We see them every day. From print ads to magazines, there’s all kind of fonts out in the world. Unless you can’t read, you probably understand the importance of choosing the right fonts for the right medium

When it comes to blogs and websites, choosing the fonts that best fits your style Read More