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By Kevin Gao

The Internet is a great tool for customers who want to know more about the products they’re buying. Unfortunately, they’ll do much of their product investigation while flying below your radar. For example, potential customers will land on your website and evaluate your products or s Read More

By Maddie Hammond

Vine celebrated it’s first birthday the other week. Since it’s inception one year ago, the mobile and tablet app has completely changed the face of short-form video, and the particularly savyy marketers have been quick to adapt this technology into content marketing strategies. Read More

Customer complaints, social media scheduling, Linkedin publishing, improving your blog, Facebook communities, self-publishing, a review of Office Autopilot and an interview with the CEO of the Parcel Motel. This is our community news roundup where we share information from the blogs and other sour Read More

By Jenny Brennan

I have been threatening to write this post for some time, but I wanted to be sure that by sharing the points below that you would come away with actionable solutions that are easy and cost effective to implement and will help you to market your business on Facebook the right way Read More

By Khurram Aziz

It’s no secret that the quickest way to connect with consumers is through email marketing. Over 144.8 billion emails travel between machines everyday, bringing people and businesses together. Yet, with the ease of accessibility inherent to mass mailings comes potential irritation Read More

Direct mail is great for small businesses. It's the most reliable marketing tool small businesses have at their disposal. Make more money from your direct mail campaigns by nailing down your Unique Selling Proposition. Industry Insights' Joy Gendusa explains how to craft a USP. Read More

It's time once again to nominate those business books you love that were published last year. Also make your must-read list from the nominees for the 6th annual Small Business Book Awards. Read More

Have you dreamed of starting a business? Being an entrepreneur? Stop procrastinating on starting that business! Here are 7 reasons you shouldn't wait. Read More

By Aileen O'Neill

As a firm of accountants we have recently commenced a social media campaign for our practice and from this we have gained some valuable experience and knowledge on various social media platforms, including Twitter.

Twitter is a very simple, yet efficient way for accountants Read More

By Jack Rivera

One factor that contributes to the success of a business is the kind of customer service it offers to its clients. Businesses who value their customers cultivate a good reputation which can be an advantage over their competitors. A good customer service reputation establishes your Read More