BizSugar.com › Resources › 7 Best Practices For Boosting Sales Using Live Chat

By Kevin Gao

The Internet is a great tool for customers who want to know more about the products they’re buying. Unfortunately, they’ll do much of their product investigation while flying below your radar. For example, potential customers will land on your website and evaluate your products or services without contacting any salespeople. This is similar to a brick-and-mortar store where a visitor walks in and out without being offered any guidance or help. Unless you’re able to intervene in some way, visitors may leave your website and never return. This is a lost opportunity.