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Don't just wait until Christmas to use holidays to market your brand! Attend this Tweetchat to find out strategies you can use for all holidays. Read More

Why did a franchisee of a St. Louis area Applebee's restaurant fire a waitress a short while ago? Was it because of her lack of skills? Was it because she was late to work all the time? Or, did it have to do with what she did online? Find out. Read More

If you can relate to feeling overwhelmed about decision making, try these 3 brain exercises to enhance your decision making skills: Read More

By Lindsey Harper Mac

In email marketing, less is more. Sending unwanted, too-frequent emails is the quickest way to lose subscribers. Email marketing is the most personal venue for online business communication and you shouldn’t impose on a subscriber’s interest in your business. They signed up Read More

By Richard Larson

Working from home has become more popular than ever. According to a recent study by the Bureau of Labor Statistics, about 24 percent of Americans work at least part of their hours from home. Many of them aspire to work all of them outside of the traditional office.

People w Read More

Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and marketing materials with a company’s brand, but branding encompasses so much more.

Branding begins with the answers to these questions:

Who are you?
Who is your Read More

In some cases SMBs should consider using personal health insurance plans for their employee benefits. Read More

Is President Obama taking lessons from the Putin PR playbook? The Premier of Russia is notorious for ludicrous photo ops and a clumsy PR strategy that includes releasing Marlboro-man style photos of himself to the media. Read More

Banks and other businesses have long been outsourcing some of their IT operations in order to save time and money. One of the problems with outsourcing IT, though, is that it can make your business vulnerable. If you are a financial institution or other business that specializes in sensitive inform Read More

At the beginning of my copywriting career, I realized if I didn’t do something every day, I would never succeed. Because I had a full-time job, it was too easy to come home and crash on the couch if I didn’t have a solid day-by-day plan.

Freelance writers face a lot of hurdles, and sometimes it Read More