The following is a review of the seminal article, "Ending the War Between Sales and Marketing Analytics" in the Harvard Business Review, authored by Philip Kotler, et al. The original piece is almost 5,000 words, so we thought you'd appreciate this "book review."
Read More
Piggottmichael voted on the following stories on BizSugar
Ending the War Between Sales and Marketing Analytics [Article Review]
Posted by piggottmichael under MarketingFrom http://blog.listenloop.com 3398 days ago
3 Reasons Why Customer Feedback Is More Powerful than Event Metrics
Posted by piggottmichael under StartupsFrom http://blog.listenloop.com 3492 days ago
Event metrics are useful because they give you a macro look at your customers and their behaviors, allowing you to make decisions that will positively impact the majority. For instance, event tracking is great for understanding what part of a funnel is broken.
Read More
« previous1 next »
Subscribe
“Adam: Adding to the list: Inleed in Sweden! ;)...”
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”