BizSugar.com › Startups › 3 Reasons Why Customer Feedback Is More Powerful than Event Metrics

Event metrics are useful because they give you a macro look at your customers and their behaviors, allowing you to make decisions that will positively impact the majority. For instance, event tracking is great for understanding what part of a funnel is broken. But then you must figure out why through a series of rigorously tested hypotheses.

That’s where qualitative feedback shines. Through open ended responses, you can get suggestions to reduce confusion, gauge sentiment and emotion, and identify unforeseen hypotheses.