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It’s no secret that a great website has this: An irresistible call to action (CTA). The call to action is what tells your website visitors what to do next. The CTA is what converts a visitors into a lead, prospect or customer. Read More

Our behaviors and approaches to life have evolved. My train journey would have been very different fifteen years ago and yet despite this advancement in technology so many businesses haven't begun to transform their structures, processes and models to meet this human demand. Read More

Guerrilla marketing has become popular in recent years, especially for startups and for major brands looking to change or revitalize their image. Because it’s a somewhat edgy, unconventional strategy, it tends to earn brands bonus points in the “non-traditional” category, and if done correctly, it Read More

Using live video chat for customer service allows small businesses to improve relationship and grow sales. Read More

Too many organizations are taking the wrong approach to digital marketing and looking for value in the wrong places. Here are the real benefits of digital marketing, and why it's essential for every organization (no matter what your industry). Read More

Knowing the wants and needs of buyers and sellers in your market is a key component to successful real estate sales. However, it’s trickier to define the home improvements that generate the greatest local impact, and the best way to phrase them in listing descriptions. Read More

Marketing is hard to budget for. Yet it is critical to get it right in your business. Get the information to plan your marketing budget. Read More

Search engine optimization can be a complex process.

You’re in a constant tug-of-war with an unknown algorithm (or a few of them) that is always changing. Up to 500-600 times per year, in fact.

But despite all of this change, there is one aspect that has remained true:

Keyword research is Read More

An extensive list of SEO items you need to consider when developing and designing your website. Work on all these things before you launch your website and will have a much stronger final product once it goes live. Read More

A site migration takes place when a website is re-vamped from some reason. This could be a new design or adopting a new CMS. Read More