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Nowadays, it is not just about satisfying the expectations of the customer but going above and beyond it. Read More

I know, I know, as a small business owner, you rock at everything you do: make sales, balance the books, prepare the coffee…well, maybe not so much. Tomorrow Read More

Getting an assignment might seem like an opportunity to create even more work for a busy content marketer. When you let someone else assign you a topic or a project, the benefits might far outweigh the time invested in the original project. Read More

Interested in search engine optimization, but not sure where to start? Today’s post from SEO expert, David Wallace, walks you through the basics of using search engine optimization (SEO) on your small business website. Includes a video and infographic with the 5 fundamental elements of SEO. Read More

Thanks to social media, small business owners and big brands have become obsessed with a common goal – getting their content to go viral. We’ve all seen Read More

On the marketing advice of a friend who is a successful PR representative, I started a blog. Initially I did so in the interest of building SEO and visibility, but my attention and efforts at blogging became much more strongly so that I could I could detail in words and photographs specific element Read More

You are the voice behind your product or service. Hiring someone to take care of your social networking needs isn't the right approach if you want to be authentic. Read More

The story of how my brother in law went from store clerk to online business owner making 5X his salary. Read More

The following is a list of tips that should help you first reach the consumer and then build a relationship with them. Read More

There are many reasons why companies continue to accept ambiguous pricing from the legal industry. Is it possible to control your legal expenditures? Yes. Here's how. Read More