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High-performance is less an outcome of traits, but more an outcome of activity. Here is a list of five things high performers do to drive better results. Read More

If you have what you consider to be a “boring” or “unsexy” product that’s all the more reason to make your marketing more bold and engaging. Not sure where to start? Here are five ways to inject your boring marketing with emotion and excitement so it grabs people’s attention. Read More

About a month ago we heard the news that Finnish early-stage investor Inventure is launching a seed program run through the Nordics and Baltics with the hire of Ekaterina Gianelli. Read More

Google’s Hum­ming­bird algo­rithm ush­ered in the seman­tic search era in a more delib­er­ate and mature way. The Seman­tic Web was defined dur­ing the last cen­tury. Read More

Voting for the 2014 Small Business Book Awards is underway. Find out how to vote and how long you have to vote for your favorite small business books. Read More

It’s hard for me to get beyond my mercenary mindset and accept that it’s ok for me to write for something other than money. Read More

Facebook's free organic reach has declined to the point where marketing there is futile - unless you're spending substantially on ads. Thanks to changes in the holy grail - Facebook's news feed - the average brand is likely to reach only 3 out of 100 of their followers when they post there. Click Read More

A new infographic from Positionly shows nearly half of the internet marketing companies and brands will allocate bigger parts of their budgets in SEO, while more than half of surveyed companies declare a decrease. Although interest in mobile marketing gained popularity along the year, yet only 3 pe Read More

Today, social media has opened up communication between customers and businesses all over the world. Is there any perfect tool for capturing real-time issues and publicly sharing information other than the social media? Check out how your business can get the most leverage out of social media campa Read More

Marketers – Focus on Influencing Perceptions and Changing Assumptions!

Every design you make, every image you choose and every word you write needs to take the possible perceptions and assumptions that might be made, by each persona, into account.

The goal is to come across as positive as pos Read More