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Most small businesses and young startups can’t afford to hire marketers. We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.

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Consumers value authenticity and seek out brands striving to make a genuine connection. Here's a close look at three businesses who do a great job telling their brand story through product packaging. Read More

Navigating the world of social media marketing doesn’t have to be a nerve-wracking experience. When talking about social media marketing, it is just as important to invest some time in understanding what not to do when using social media for business. Read More

Steve Griffiths, SVP of marketing, strategy and analytics at the marketing technology firm DialogTech, shares with us the results from their study that found just how important phone calls can be to creating successful mobile marketing campaigns today. Read More

When a business grows, a lot of small business owners feel pressured to keep their focus on the day-to-day challenges of the business. That means seemingly mundane tasks, like inventory management, gets pushed aside. Read More

Without images, your content is not compelling. How much time are you wasting creating, finding and resizing images? Are you sure you're making them the right size to load quickly while staying sharp and grabbing attention on social networks?

Don't make the same mistake Forbes makes! Read More

If you want to build a successful enterprise, you will be best served by focusing on developing a culture of gratitude. But first, you must develop this culture in yourself. It’s not easy for everyone, but the rewards of becoming more grateful can be enormous. Read More

To file an LLC in New York, you first need your Articles of Organization. But find out what else you need to change your existing business structure in this post. Read More

Building a large and engaged following on Instagram will help you build your brand and spread brand awareness. However, the goal of most businesses that use Instagram is to turn these followers into loyal customers who will not only buy from you, but tell others about you and encourage them to do t Read More

Investing in a time and attendance systems may not be the first thing small business owners think of when considering ways to achieve their expected revenue growth. Improving customer service and investing in new customer acquisition methods are cited far more often, but failing to do so is taking Read More