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Word of mouth marketing can be low cost and high yield. By investing time and energy into sharing your small business you can attract new customers. Read More

The end of one year and the beginning of the next is a time when we all tend to look inside and figure out what we can do better. As a business owner, it’s time to look at your brand identity and see what you can do better.

Remember, a stronger and more unified brand identity will lead to better Read More

Success with Social Media: Watch Dave Kerpen, author of Likeable Social Media talk about how to get success with social media Read More

Marketing is king. Here are some tips for how to build your own kingdom. Lesson 1: You don't have to work on Madison Avenue. Read More

Holidays present the perfect email marketing opportunity – from Christmas to New Year’s to Ask a Stupid Question Day. But everyone needs reminders for when to plan their holiday promotions.

That’s why we compiled an email marketing holiday calendar for businesses and marketers everywhere to use. Read More

Yesterday Social Media Examiner, one of my favorite sources, published 30 Social Media Predictions for 2012 From the Pros, a collection of thoughts from luminaries such as Mari Smith, Jason Falls, Jay Baer, and many others on where the socialverse is headed in the year that lies before us. Read More

Link building is an essential part of search engine optimization. The search engines view inbound links pointing to a website as indicators of trust. Of course, they favor certain links over others and not all links are created equal. It’s relatively easy to build a bunch of links from websites tha Read More

Many businesses and websites aren’t looking to dominate the national search results; they just care about doing well in their own neighborhood. For instance, a plumbing company in Phoenix, Arizona doesn’t want to get visitors to their site from Normal, Illinois, so ranking well for national keyword Read More

Here's how you can overcome some common excuses that prevent a lot of marketers from creating and selling their own products. Get ready to crush it in 2012! Read More

SEO, or search engine optimization has been a much discussed and debated topic. IMO, I think it will continue that way, for as long as there are search engines and most importantly when users continue to make use of them. There are studies all over the place, where results indicate that when someon Read More