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There are some things that you can expect if your company is purchased by a Japanese firm…The more you know, the fewer surprises there will be when you start interacting closely with your new Japanese owners. Read More

This article explains how a CRM solution can help you best manage the most precious resource you have - your list of contacts, all those people that you encounter in your business life. Read More

Among the most important factors that can help your business to develop faster is the identification of a perfect location. Settle in the right place by planting yourself where your customers are! Read More

A QR (quick response) code is now a popular technology mainly adopted for marketing purposes. Here is a guide to use QR codes for your business. Read More

Are you armed with a list of resolutions for 2012? Here is why you should take time to turn your resolutions into business goals. Read More

Write for everyone and you write to no one…
Blogging is not enough… The words you write in your blog or on social media or in your newsletter must deliver value first to drive engagement, subscriptions and conversions. Read More

Digital marketing is changing at a rapid pace. It’s important to filter the core trends from the noise to understand the forces that shaping the digital marketing landscape. By doing so, you can plan accordingly and maximize your results. To that end, here are 12 digital marketing trends for 2012. Read More

Social Listening Tools: Watch Dave Kerpen, author of Likeable Social Media talk about give his thoughts on Social Listening Tools. Read More

As we go into year 2012 we bring to you a critical analysis of the most promising business niches for startups. These are niches we believe will further push the limits of tech based business in Nigeria and Africa. Read More

It’s the beginning of a new year and people are evaluating their lives and determining what to change in order to improve. This also makes it a great time to evaluate your online life, including social media. Allow me to introduce the 5 W’s of a social media audit… Read More