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In the age of micro-blogging social media sites like Twitter and Facebook, is blogging still an effective way for hotels to reach out to guests? Absolutely. Although tweets and posts are a great way to instantly connect, blogging is an essential tool for story-telling. Read More

It is often adviced that you should onlyh focus on one habit change at a time.

However, sometimes it is possible to implement multiple habit changes at once if they support each other. Read More

Learn why Pinterest is your business' new best friend thanks to its ability to drive traffic to your website and engage your customers like no other social network. Read More

I don't know about you, but the amount of information (from quality to mere noise) distributed via social media overwhelms me at times… So, as mentioned not too long ago, one of the methods that I use is that of sorting and filtering. Now, over the course of the past four years, some of the people Read More

How Jonathan Budd's response to "Why do most online marketers fail?" helped to make me more money. Surprising insights... Read More

A conversion rate is the ratio of email subscribers that click through to your website, directed landing page or, even, your social media site. Read More

Great online videos can get people excited about your business. Bad online videos can make you look like a clown. If you're doing these 3 things in your videos, you might as well pull out the red clown nose! Read More

One of the disadvantages of SMS or text message marketing is the 160 character limit. It can be hard to get the details across let alone the story or feeling behind a message within this limitation. Video is a great way to provide more information, an interview, or an entertaining clip within a t Read More

Do you remember going to school dances when you were in the eighth grade? How uncertain and weird and full of longing everything seemed?

Maria Ogneva, Head of Community at Yammer, and someone all the boys probably wanted to take to school dances, once described social media as…

“The largest c Read More

When you think of “balance”, what generally comes to mind? If you’re like most people, balance conjures thoughts of giving equal attention to every aspect of your life, like the pieces of a pie. This way of thinking leads people (especially busy work at home moms!) Read More