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So how much should you inflate your marketing? Will exaggeration and hyperbole get the right kind of attention? This blog talks about compares the use of exaggeration to realism in your marketing. Read More

There are an absolute ton of articles out there on how to make your customer fall in love with you. Today, I’d like to take this one step further and talk about testimonials. - See more at: http://diymarketers.com/how-to-collect-customer-testimonials/#sthash.uyN231h8.dpuf Read More

We wanted to put a spotlight on a business that understands what it means to have great organizational culture, so we started searching for some shining examples. Read More

Are you a blog business owner looking for more opportunities? If so, there is one idea that I recommend: Holistic blog management service. Read More

I was having a conversation on Skype with a new client of mine today and we got onto the subject of transparency, authenticity and being true to the passions that drive you in both business and pleasure.

It struck me that even in the world of blogging and the wider community, it’s difficult to h Read More

What does it take to come up with great business ideas?
There has never been a better time to be an entrepreneur.
According to the Small Business Administration (SBA) there were 27.9 million small business in the US.
Every business starts with an idea, but most ideas never turn in Read More

o build a startup, entrepreneurs need a laser focus on providing an innovative solution to a real problem. Once they achieve that initial traction, the focus needs to change for quicker growth. Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor p Read More

Many of us have used tools like Hootsuite and Bufferapp to help us get the job done in social media. Sometimes, however, we need something just a little more concentrated and directed at the needs of specific social platforms like Instagram and Pinterest. In this article, I’ll introduce three cool Read More

According to Wikipedia, millennials (a.k.a. Generation Y) “are the demographic cohort following Generation X.” While there is no consensus as to when the generation starts and ends, many official sources put it in the 18-32 age group.

For the last couple of years, companies have tried courting t Read More

Buzzwords are terms that become popular for a relatively short period of time. These words are just as prevalent in the business community as they are anywhere else. But if you’re going to use buzzwords, you have to know when to stop. Read More