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KPIs are the lifelines of social media analytics. The competitive analysis of those KPIs is also of prime importance to social media marketers. The fact is that most of the companies spend a lot of time and resources in identifying and analyzing the right KPIs from social media tools like FB, Twitt Read More

You have a startup and you want to do better with it. The first thing you need to do is connect with as many people as possible. And the best way to do it these days is surely to go online. So, you need to have a website, which will help you go beyond the ordinary limits. Read More

Why are your efforts to rank your site high and get more visitors not paying off? Must be because something is wrong. You need to figure out what was wrong. Here’s a rundown of the factors that impede a site from ranking high and getting decent traffic. Read More

Opt-in pages are like fishing nets. The better you customize it knowing what fish you want to catch, and why the fish should come to your net, the more you make out of your effort. Read More

Marketing ideas are floating everywhere. Tips and tricks of social media lead generation are plenty across the web. There are also some great articles on it with a handful number of resources to motivate you to do a better job. Read More

It is a buyers’ market today. The advent of integrated marketing concepts, increasing transparency, and higher customer outreach have changed the traditional sales funnel to a more marketing dependent sales funnel. Read More

Automation may never replace the need for manual involvement in a job, but can always go hand-in-hand to make things better and faster. If you know ‘what’, ‘when’ and ‘how’ part of automating any job and can maintain a synergy between human intelligence and tool’s capabilities, you can always outnu Read More

What’s the point of pouring millions into web marketing campaigns, when you don’t have an effective lead-to-sales conversion strategy in place?
None.
It’s like filling a container with water, which has too many leaks in it. The container empties out as soon as you fill it. Read More

Once a giant segment of the web development industry was dominated by php. Sites like Facebook and Wikipedia are built on php. But php has recently been losing out on popularity owing to the arrival of newer programming languages such as python, ruby, lua, etc. Read More

The internet has come a long way since its inception. And now it is a one-stop solution for almost every activity of day to day life. People perform almost all tasks online. Read More