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Identifying keywords for Pay Per Click (PPC) ad campaigns is a dynamic and never-ending process that demands continuous improvement. The key to conversion is within your keywords and how effectively you use them. Data-driven keyword research is a must to remove any guesswork from the process. Read More

Because a logo reflects the essence of a brand, a unique and custom logo is immensely important for branding. It’s an important constituent of brand building. Read More

Brands are supplementing their content marketing efforts with social media, causing social media to emerge as a publishing platform.

Question is, can social media replace the existing publishing networks. Read More

In the digital marketing industry, automation is the way to go forward. Increased productivity, reduced errors and consistency of output are among the benefits of automation. Read More

Automation is like the fabled king Midas, whose touch could turn everything into gold. All the industries that have embraced automation, changed beyond recognition. In the retail industry, the changes are visible. Read More

Can designing in browser replace Photoshop? Some believe it can. Some predict that browser-based design will be the norm in the future.
Photoshop’s dominance in the design industry doesn’t seem to end soon. Read More

The mobile-first approach is gaining popularity. What’s so unique about it? What takeaways does it offer to digital marketers? How to incorporate the takeaways into content marketing?

Let’s find out. Read More

In the marketing world, automation is treated as the blue-eyed boy. It makes everything easy for brands. It reduces spending, eliminates mistakes, hastens the delivery of the work. Business automation signifies the blend between business intelligence and software mechanization. Read More

In the marketing world, user generated content (UGC) is the next big thing. Business guru Howard Schultz once said, “Authentic brands don’t emerge from marketing cubicles or advertising agencies.” Read More

Content marketing is portrayed as an elixir for branding. Whenever your branding goes out of track, you pull a trick to put it on the track again. The trick you pull every time is high-quality content. Read More