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The story;
In 2006, I met George Nemeth,one of Cleveland’s first bloggers.
I started to leave comments on George’s “Brewed Fresh Daily” blog, and felt that I had known him just enough to ask him to have breakfast with me one morning. (I was starting to get fascinated with the whole “blo Read More

When it comes to the franchising industry, some beliefs are touted so often that they have become widely accepted as facts. In reality, however, they’re common misconceptions about the industry and can be dangerously misleading -- especially for those who fail to do further research.

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It's been called one of the greatest business models ever developed. That's right; the business model of franchising is an amazing one, and when used properly, can help lots of people, (who want to work for themselves) reach their goals. There are two very important things contained in the paragraph... Read More

These plugins are a MUST install for ALL of my blogs. They help increase rankings and sales. I can't see myself starting a new blog without these bad boys Read More

It never fails. Whenever I do one of my rather unique presentations on franchise ownership (like the one I just did in New York City), I get asked this question;

“Joel, what’s the hottest franchise?”

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Yes, Anita; this one's for you. Several years ago, Anita Campbell, the CEO and Editor in Chief of Small Business Trends, put out a call for small business experts. Her website was starting to gain some serious traction... Read More

The number of posts that actually go viral is pretty low. However, if you know how viral marketing works, you may be able to take a couple of your posts viral. Here are some reasons why your viral marketing campaign may not be working and what you need to do differently.
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All of us need to have an ego. All of need to know when to be humble, too. As prospective franchise business owners, it's crucial to know when to ask for help. That's because almost every person who buys a franchise is a 1st-Time Buyer... Read More

This latest innovative video from Franchise Direct is an essential guide to the in's and out's of owning a franchised business. Watch the full video on Franchise Direct.com. This one is worth a look, for sure. Read More

In a word...well, you're just going to have to read the post to find out why. I chose to write this because it's so darn obvious, (to me) why the biggest franchise association in the US has decided to go after pro athletes. You'll see... Read More