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Does your small business have something to add to an issue currently being discussed in the news? How about going on a talk radio show to get your message out. There are a lot of great radio talk shows on the air that are constantly looking for guests on a variety of topics, yes, even political shows. Read More

These past few years, online media formats have steadily marched towards market dominance; proven by the latest press release of Outsell. According to the Burlingame, CA and London, UK based research company, spending on digital and online advertising and marketing will overtake print in 2010. Outsell includes categories such as search, webinars, business events under the term digital marketing w Read More

Evoking the right frame of mind; getting and staying motivated; learning to lead, grow, and innovate. These are all reasons we entrepreneurs read books. Amazon lists nearly 27,000 titles under Small Business and Entrepreneurship. Some are good, some not so much, and a few are outstanding. Read More

The story talks about Steven Moseley, executive chef of S&J Catering, who also provided mango bourbon barbecue ribs during the 2007 Super Bowl (the last time the big game was also held in South Florida). According to the story, they find Super Bowl weekend to provide great exposure for their catering service. What’s more, they’re able to use it in their marketing after the game’s long over either Read More

The U.S. Department of Justice has stepped up its antitrust investigation of the book class-action settlement between Google and groups representing authors and publishers. So Read More

Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More

For some companies a recession is a time to weather the storm; cut expenses, trim the staff, wait for better times ... and slash the marketing budget. But other companies see a recession as strategic time to take the offensive. When competition focuses more on internal cost cutting they focus less on customers. Read More

Spiraling health-care costs have forced many small employers to reduce the benefits they offer -- or, in some cases, eliminate coverage altogether. And there's no end in sight. Health-care costs for U.S. employers are expected to rise almost 10% in 2008, according to a recent survey by PricewaterhouseCoopers of more than 500 employers and heal Read More

No, I'm not crazy. And no, I don't mean you should have a closed mind all the time. What I do mean is that to be most productive, you need to close your mind to everything except the project at hand. In otherwords, don't multitask. Multitasking keeps you from being as productive as you could be. It makes projects take longer and it keeps Read More

Businesses and consumers alike often consider that the risk of dealing with a new, small business far outweigh any benefits they may derive, particularly when there is a lot of money involved. One of the ways to overcome that resistance is to take small steps toward getting your customer familiar with you and the quality of your products and servi Read More