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A new website is exciting.

But how do you know when it’s time to really let that website go live?

The timing is easily different for different businesses, but one thing is certain - you never want to let your site go live before you’ve checked some critical items off the list.

Make a list Read More

As business owners, we tend to carry the weight of the world on our shoulders. It’s a misconception that the self-employed work alone. We do work alone, but we can’t be successful by ourselves. We always need help. Read More

Many businesses have realized the potential of content marketing for getting clients, building brand authority and driving sales. And yet, marketers are under pressure to validate their content marketing efforts using financial formulas. Read More

Design is an important factor in marketing. Poor design rarely results in successful marketing initiatives. But, especially when it comes to user experience on the web, there's one question most designers and marketers rarely ask: Why? Read More

In the world of entrepreneurs, we have this notion that a formal education has no bearing on one’s future income, because “anybody can found a Fortune 500 company.” But it seems that education has a very strong influence on an entrepreneur’s ability to carry an idea through to becoming a successful Read More

No matter what your niche or marketing style is, there is no question about the fact that you need to be able to determine your target audience. It allows us to find the right prospects, build a loyal customer base, and increase web traffic. Read More

You might think faxing is a technological relic of the past, but many businesses still employ faxing services. Granted, people are no longer simply sending hard copies of documents through a fax machine. As technology has moved to the cloud, Read More

As we prepare for a new year, our success depends on how well we apply what we’ve learned in 2016, to what’s to come. If you could write a newspaper headline for the marketing industry in 2016, what would it be? Why? Read More

Just “having” a blog won't make a difference, either; it’s what you do with the blog that counts. To have a successful blog, you need to plan a successful blog. Here are four planning questions you need to ask: Read More

1. Develop trust by providing answers.

2. Create consistent quality standards for content.

3. Reach out to earn valuable links.

4. Distribute link juice to other internal pages.

5. Welcome user-generated content.

6. Invest in long-form, informative content.

7. Curate reputable sou Read More