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 You know the expression: “You can lead a horse to water, but you can’t make him drink”?  For the record, that applies to clients too, as strange as it may sound. Take a moment and think about all the times you’ve sat down with clients and reviewed your findings with them.  Maybe you presented all… Read More

One Year On From The Launch Of Google+ - Just Who Is Using It? Beyond The Digital Industry Has Anyone Really Started Using Google+? Read More

For the last few weeks, I have been busy preparing the new social media workshops that I will facilitate in September and October. I love teaching those workshops, as they give me the opportunity to talk about the importance of storytelling in the branding process. The conversations often lead to v Read More

Anita Campbell, CEO of Small Business Trends, has been an entrepreneur at heart her entire life. A lawyer by training, she has a wide range of interests, as reflected in her varied background in banking, information technology, human resources, marketing and eCommerce... Read More

When it comes to employee retention, companies must understand the Millennial desire for cause-based work if they want to hold on to their Gen Ys. Read More

Any good Internet marketing expert understands the importance of business blogging and social media marketing. Unfortunately, some business and website owners see them as one and the same. A blog is a place to share content and promote dialogue with current and potential clients and customers. Soci Read More

I have noticed so many blogs on the internet that give a poor first impression that I thought I should write a post detailing how to create a great blog that people enjoy, and want to visit again. Read More

Trying to find the right formula to attract search engines and readers to your blog? There is no real big secret or mystery to the process. However, there are some points that are not necessarily obvious either. An absolutely integral part of building blog relevance and readership is consistency in Read More

We all have special people who have crossed our paths this year. Some touched our lives, our businesses in small ways, and others left an indelible mark, pushing us to new heights. For this post, I wanted to shine the spotlight on each of our heroes to say “Thank you!” for being pivotal in our busi Read More

Employees work hard all year, and they expect a reward in December. Here's what you need to do (and what you don't). Read More