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Who is your target market? Do you know? If you can’t answer this question, you can forget about selling your products and services in an effective way. The biggest question you must answer when identifying your target audience is this: What problem does my product or service solve? Everything else Read More

When you scout for an agency that will help you market your consulting services, you will need to dig a little deeper and find out if so-and-so lead generation service can give you exactly what you need. Read More

Your content creation workflow seamlessly weaves the people, processes, and tools needed to produce content on a regular basis. In order to align your day-to-day workflow toward your content marketing objectives, you’re going to need a solid content calendar. Read More

As a business owner, you should be able to seek the right enterprises to help you out. Here's how to do that. Read More

Truly create a highly effective event marketing campaign, you will have to know what it takes to build interest and get your message to as many prospects. Read More

IT consulting firms are in the position to generate a lot of revenue. As long as there are issues and bottlenecks needed resolving, the industry will never run out of firms capable of providing sound advice on just about anything IT. Read More

Marketing SaaS solutions in the US and the UK entails a great deal of skill and finesse. Too often, companies in this highly competitive industry should not only have the right tools at their disposal. They also need to get the right people who will seek the right customers for their SaaS. Read More

Success is difficult to measure because we all have our own definition of it. So it’s possible that, even if we all believe Google is a hugely successful IT company, the people at Google don’t think so. But who are they kidding? Read More

It’s not very smart to simply follow one-size-fits-all tactics in sales and marketing. The best way to find out what’s going to work for you is to test it out using your own data. SMART calling builds on this idea by finding the different “best” times to talk to every decision-maker. Read More

Technology breakthroughs are causing humans to lead a restive life, giving them high hopes that new discoveries would surely make life better and easier. And one group who is most reactive with technology unrest are Marketers. Read More