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Building and justifying a content marketing budget is not a cut-and-dried process. Explore these 5 tips as you begin your content marketing budgeting. Read More

Here are 9 questions you need to ask yourself before you click ‘publish.’ I’ll include concrete examples from some of the internet’s most successful bloggers so you know exactly what I’m talking about. I’ll also discuss why these questions are important, and how your answer could make the differenc Read More

You know what the problem is with article links on Facebook? They arent photos, meaning they cant compete with the engagement rates photos see on ... Read More

As the economy steadies, so will pay raises for US employees, according to Mercer’s 2013/2014 Compensation Planning Survey of nearly 1,500 mid-size and large-scale employers across the US. Read More

Posting to your social media account while under the influence is like playing with fire. Sure, everyone has said something that they might not mean after they’ve had a few cocktails. The problem is, certain forums are safer than others for your uncensored self-expression. Read More

The graphic takes a look at how consumers deal with passwords, where they think authentication fails, how they manage their passwords, how credentials are being strengthened, what new options are available, and where end-users think more secure solutions might be hiding. Read More

There are often a lot of questions about how best to use Instagram for marketing. And while the actual strategy will vary for each business and brand, there are some key rules that you should adhere to. Read More

From failing to follow up with customers to not establishing your value, these four simple yet common marketing mistakes are costly. Here’s how to prevent them. Read More

The death of QR codes has been greatly exaggerated.
Originally adopted by Japanese automakers in 1994, businesses have swarmed to use quick response codes—those square, black and white pixelated cousins of bar codes—as a techie way to reach customers on their ever-present smartphones since the ear Read More

It is important to recognize that daily deal sites, like other local internet marketing tools, need to be used wisely. Read More