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Until 20 years ago, if you wanted to reach out to your audience the most effective way was outbound marketing. Today, all you need to do is click a button, type a few words, add an image or a video – and you can reach your audience in mere seconds with a new promotion or discount. Read More

You've just opened your web store... now what? Follow this 90-day game plan to cover all the important bases, from SEO product descriptions to marketing. Read More

Interesting bit over at SEM Rush on Social Media and marketing. What do you think...

Is SMM little more than invading an established circle or community in order to influence it - or is SMM about creating community (For the purpose, I suppose) of influencing it from the start? Read More

Are you a small business owner struggling to pay your bills? You may think you have a cash flow problem. But then again, you may not. Perhaps you’re just not making enough money in the first place. But is that really a cash flow problem? It’s probably more accurate to say that you have a profitabil Read More

You own a small business. Your customers love your product or service, and they tell their friends, so why should you mess with social media? Read More

Driving traffic to your website and then monetizing the traffic just keeps getting harder. But if you have a newsletter, you might be sitting on a revenue gold mine.
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The New York Times Customer Insight Group partnered with Latitude Research to conduct a three-phase study to understand why people share online—which included interviews, a sharing panel, and a survey of 2,500 medium-to-heavy online sharers. Here's what they found. Read More

What can you do to actually increase workplace productivity, and which tactics really aren’t all that helpful? (We’ll give you a hint—encouraging multitasking won’t get you very far.) To answer this question, we decided to create the ultimate, research-backed guide to office productivity.
http://b Read More

If you’re an entrepreneur who is looking to be successful and a leader in your chosen industry, the key to success is to have great leadership and communication skills. Leadership and communication skills come hand in hand, with those who are the best leaders also being the best communicators. So, Read More

It’s a universal truth among small business owners: There are only twenty-four hours in the day – but a million and one things to do.
Business chaos is commonplace among entrepreneurs, but there are ways to overcome it if you recognize its causes and think creatively about its solutions.
Having s Read More